David Owasi
Case Study
Jan 15, 2026
Case Study: How Floor Coverings International Generated $190k in Commercial Revenue Using AI Voice Agents
Client: Floor Coverings International, Southeast Indianapolis
Industry: Home Services / Flooring Franchise
Tools Used: OutreachGenius AI Outbound Agents
At a Glance: The ROI of Automated Outreach
Metric | Result |
|---|---|
Initial Project Value | $10,000 (Tile Repair) |
Expansion Value | $80,000+ (VCT Projects & Add-ons) |
Pipeline Opportunity | $100,000+ (Public Restrooms Bid) |
Total ROI | Significant revenue lift from a single automated campaign |
The Challenge: Breaking Through the Noise
Jason Dukes, owner of Floor Coverings International (FCI) in Southeast Indianapolis, faced a common hurdle in the home services industry: access.
Commercial property managers are inundated with solicitations. Getting a "foot in the door" to prove the quality of work is the hardest step. Manual cold calling was time-consuming and often yielded low connection rates. Jason needed a way to:
Systematically reach every commercial property in his territory.
Identify decision-makers without burning staff time.
Secure a small "test" project to demonstrate value.
The Solution: AI-Powered Commercial Prospecting
Jason deployed OutreachGenius AI to automate the top-of-funnel prospecting.
Targeted Outreach: The team used Outbound AI Agents to contact property managers across the Southeast Indianapolis territory.
Smart Qualification: The AI navigated gatekeepers to find the right contact at the Westin Hotel in downtown Indianapolis.
Seamless Handoff: Once interest was established, the lead was handed off to Jason's team to close the deal.
"Without OutreachGenius, I would have never had my foot in the door... It brought back far more than what we invested."
— Jason Dukes, Owner, FCI Southeast Indianapolis
The Results: From a Single Lead to $190k+
The AI campaign didn't just find a lead; it opened a major commercial account.
1. The Entry Point ($10k)
The initial connection led to a $10,000 tile repair project. This small job was the "foot in the door" Jason needed to showcase FCI’s reliability and quality.
2. The Upsell ($80k)
Impressed by the initial work, the Westin awarded FCI a $50,000 VCT (Vinyl Composition Tile) project, followed by a second VCT contract and a $30,000 add-on scheduled for this year.
3. The Future Pipeline ($100k+)
The relationship has deepened significantly. FCI has now submitted bids for all four public restrooms at the hotel, a contract valued at over $100,000.
4. Personal Trust
The trust built through this commercial relationship even led to residential work at the property manager’s personal home—proving that automated lead follow-up can lead to genuine human connections.
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